CREATING  BEAUTY  BETWEEN

BEND AND
BAJA

Sea inspired — Desert rooted

Book Now

Beach blondes & balayage

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Fluid hair painting

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Straight blade razor cuts

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Bend, OR & travel to SoCal & Baja

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Beach blondes & balayage 〰️ Fluid hair painting 〰️ Straight blade razor cuts 〰️ Bend, OR & travel to SoCal & Baja 〰️

THE VOYAGE OF GRETCHEN HOTZ

Life in Styling over two decades

Gretchen Hotz is a master stylist, salon owner, and creative director who built two of Oregon's most celebrated salons from the ground up — Gold+Arrow in Portland and Seahorse Collective in Bend.

Her work lives at the intersection of surf culture, editorial fashion, and precision craftsmanship. Specialising in beach blondes, balayage, and straight blade razor cutting, she brings a lifestyle-first approach to every chair.

Now based in Bend, Oregon — and available for travel to Southern California and Baja Mexico.

AS  SEEN  IN  AMERICAN  SALON   ·   PORTLAND  MONTHLY   ·   LUX  MAGAZINE
“the sea and I are longtime lovers”
— Gretchen

Women in Beauty

Portland Monthly

American Salon

The Kitchn Cookbook

Top Salon in the nation

Lux Magazine

  • "A tribute to the women who've made the salon industry what it is today — top salon owners share their wisdom on building a leading brand."

    AMERICAN SALON MAGAZINE

  • Gretchen Hotz, owner of Gold+Arrow Salon in Portland, Oregon — recognised for leadership and innovation in the beauty industry.

    AMERICAN SALON MAGAZINE

  • Gold+Arrow Salon named among the nation's top salons — celebrating the artistry and client experience Gretchen built from the ground up.

    PORTLAND MONTHLY

  • Featured for her editorial approach to hair design and her commitment to a lifestyle-first client experience.

    LUX MAGAZINE

  • Recognised for blending artistry with intentional space and aesthetic — a reflection of her broader creative vision.

    APARTMENT THERAPY

  • Included among a curated selection of creative entrepreneurs whose work and lifestyle inspire beyond their industry.

    THE KITCHN COOKBOOK

Jamieson Shaw

FRENCH HAIR CUTTING

Phillip Martins

BRAND PARTNER

Vidal Sassoon London

ADVANCED EDUCATION

Bumble & Bumble

PONY HAIR EDUCATION

Services

All services include a Phillip Martins mask or conditioning rinse.

Book online or via Instagram DM.

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